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our story

Personal Portfolio (2022)

Company Size
1
Pages
5 Pages
Industry
Personal Brands
Client Name
Paoline Navalez
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This project marks my first published portfolio in2022, a milestone in my journey as a designer and developer. The goal was tocreate a website that felt straightforward yet playful, reflecting my ambitionto grow in the field while remaining relatable to my audience. The artdirection was intentionally modest, avoiding boastfulness, and instead focusingon authenticity and approachability.

Project Introduction / Challenge

The primary challenge was overcoming the initial hurdle of starting. Questions like“What colors should I use?”,“How do I introduce myself?”, and“Who is my target audience?”were at the forefront. Despite the uncertainty, I decided to dive in. I chose a simple design with hints of playfulness, ensuring the website wasn’t overly pretentious. The focus was on letting users get to know me and understand my capabilities.

Research & Discovery

To refine the content, I sought feedback from family and friends. My sister emphasized the importance of making the content promising and avoiding generic language. This insight led me to highlight the most memorable aspects of my work, ensuring the website left a lasting impression.

Design & Development

The process took less than a week, but starting was the hardest part. I reminded myself of my “why” and pushed through. I researched Webflow interactions extensively and consulted senior developers to learn best practices. The result was a clean, functional portfolio that showcased my skills while remaining true to my personality.